Apple AirPods 4
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Immersive, Theater-Like Sound: Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games, and more.
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Power for Hours with a Smaller, More Capable Case: The streamlined charging case is more than 10 percent smaller by volume than the previous generation, with no sacrifice to charging times.
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An Instant Connection: AirPods 4 pair immediately with every device connected to your Apple Account. Just place AirPods near your iPhone or iPad and tap Connect.
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Immersive, Theater-Like Sound: Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games, and more.
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Power for Hours with a Smaller, More Capable Case: The streamlined charging case is more than 10 percent smaller by volume than the previous generation, with no sacrifice to charging times.
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An Instant Connection: AirPods 4 pair immediately with every device connected to your Apple Account. Just place AirPods near your iPhone or iPad and tap Connect.
Apple AirPods 4 with Active Noise Cancellation
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Immersive, Theater-Like Sound: Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games, and more.
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Power for Hours with a Smaller, More Capable Case: AirPods 4 with Active Noise Cancellation feature a wireless charging case — the smallest in the industry with this capability — as well as a built-in speaker for Find My to help you keep track of it.
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An Instant Connection: AirPods 4 pair immediately with every device connected to your Apple Account. Just place AirPods near your iPhone or iPad and tap Connect.
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Immersive, Theater-Like Sound: Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a three-dimensional listening experience for music, TV shows, movies, games, and more.
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Power for Hours with a Smaller, More Capable Case: AirPods 4 with Active Noise Cancellation feature a wireless charging case — the smallest in the industry with this capability — as well as a built-in speaker for Find My to help you keep track of it.
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An Instant Connection: AirPods 4 pair immediately with every device connected to your Apple Account. Just place AirPods near your iPhone or iPad and tap Connect.
Apple AirPods Max
- Immersive Audio Experience: AirPods Max deliver stunningly detailed, high-fidelity sound with Personalized Spatial Audio and dynamic head tracking, creating an immersive listening environment.
- Advanced Noise Control: Featuring Pro-level Active Noise Cancellation to block unwanted distractions, while Transparency mode ensures you can comfortably hear the world around you when needed.
- Seamless and Long-Lasting Usage: With up to 20 hours of battery life, effortless setup, on-head detection for intuitive operation, and USB-C charging, the experience is smooth and hassle-free.
- Immersive Audio Experience: AirPods Max deliver stunningly detailed, high-fidelity sound with Personalized Spatial Audio and dynamic head tracking, creating an immersive listening environment.
- Advanced Noise Control: Featuring Pro-level Active Noise Cancellation to block unwanted distractions, while Transparency mode ensures you can comfortably hear the world around you when needed.
- Seamless and Long-Lasting Usage: With up to 20 hours of battery life, effortless setup, on-head detection for intuitive operation, and USB-C charging, the experience is smooth and hassle-free.
Apple AirPods Max 2
- Enhanced Active Noise Cancellation: Powered by the H2 chip, AirPods Max 2 deliver up to 1.5x more Active Noise Cancellation than the previous generation for a more immersive listening experience.
- Premium High-Fidelity Audio: Custom drivers and a new high dynamic range amplifier produce richer bass, natural vocals, and exceptional sound detail across a wider soundstage.
- Adaptive Audio & Smart Features: Adaptive Audio automatically adjusts to your surroundings, while Conversation Awareness and Live Translation enhance everyday communication.
- Enhanced Active Noise Cancellation: Powered by the H2 chip, AirPods Max 2 deliver up to 1.5x more Active Noise Cancellation than the previous generation for a more immersive listening experience.
- Premium High-Fidelity Audio: Custom drivers and a new high dynamic range amplifier produce richer bass, natural vocals, and exceptional sound detail across a wider soundstage.
- Adaptive Audio & Smart Features: Adaptive Audio automatically adjusts to your surroundings, while Conversation Awareness and Live Translation enhance everyday communication.
Apple iPad A16
- A16 Chip, Even More Joy in Store: Now with the superfast A16 chip and 128GB of starting storage, iPad is more capable than ever. Get things done, express yourself, and stay immersed in your favorite activities, all on a stunning 11-inch Liquid Retina display.1 And using essential accessories designed just for iPad, you can add even more versatility for the things you do every day.
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Create to Your Heart’s Content: Express yourself, draw, and brainstorm on a flexible creative powerhouse. The stunning 11-inch Liquid Retina display makes an incredible canvas.1 So you can doodle, take notes, mark up documents, and a lot more with Apple Pencil.
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Get in Touch, Stay in Frame: With the 12MP Center Stage camera, you’ll be perfectly in frame whether you’re on a FaceTime call, attending a video conference, or recording a selfie. And your photos look even more naturally stunning with Smart HDR 4.
- A16 Chip, Even More Joy in Store: Now with the superfast A16 chip and 128GB of starting storage, iPad is more capable than ever. Get things done, express yourself, and stay immersed in your favorite activities, all on a stunning 11-inch Liquid Retina display.1 And using essential accessories designed just for iPad, you can add even more versatility for the things you do every day.
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Create to Your Heart’s Content: Express yourself, draw, and brainstorm on a flexible creative powerhouse. The stunning 11-inch Liquid Retina display makes an incredible canvas.1 So you can doodle, take notes, mark up documents, and a lot more with Apple Pencil.
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Get in Touch, Stay in Frame: With the 12MP Center Stage camera, you’ll be perfectly in frame whether you’re on a FaceTime call, attending a video conference, or recording a selfie. And your photos look even more naturally stunning with Smart HDR 4.
Apple Lightning EarPods
- Comfortable and Ergonomic Design: Apple’s EarPods are designed with the natural shape of the ear in mind, providing a more comfortable fit compared to traditional circular earbuds.
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High-Quality Audio Performance: Equipped with advanced built-in speakers, EarPods deliver rich sound with deep bass, ensuring an immersive listening experience.
- Versatile Functionality and Compatibility: Featuring a Lightning connector, EarPods are compatible with iOS 10 and later devices. They also include a built-in remote for volume control, media playback, and call management, along with sweat and water resistance for everyday reliability.
- Comfortable and Ergonomic Design: Apple’s EarPods are designed with the natural shape of the ear in mind, providing a more comfortable fit compared to traditional circular earbuds.
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High-Quality Audio Performance: Equipped with advanced built-in speakers, EarPods deliver rich sound with deep bass, ensuring an immersive listening experience.
- Versatile Functionality and Compatibility: Featuring a Lightning connector, EarPods are compatible with iOS 10 and later devices. They also include a built-in remote for volume control, media playback, and call management, along with sweat and water resistance for everyday reliability.
Apple Magic Keyboard for iPad Air M3
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Floating Cantilever Design With Adjustable Viewing Angles: The innovative floating cantilever hinge allows your iPad Air to magnetically attach and smoothly adjust to multiple viewing angles, giving you the perfect position for typing, browsing, drawing, or watching content.
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Large Glass Trackpad for Precision Control: The built-in glass trackpad delivers smooth, accurate cursor control and fully supports Multi-Touch gestures in iPadOS, making tasks like editing documents, navigating apps, and multitasking faster and more intuitive.
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Comfortable Laptop-Like Typing Experience: Equipped with a scissor-mechanism keyboard and 1 mm key travel, the Magic Keyboard provides a quiet, responsive, and comfortable typing experience suitable for long work or study sessions.
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Floating Cantilever Design With Adjustable Viewing Angles: The innovative floating cantilever hinge allows your iPad Air to magnetically attach and smoothly adjust to multiple viewing angles, giving you the perfect position for typing, browsing, drawing, or watching content.
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Large Glass Trackpad for Precision Control: The built-in glass trackpad delivers smooth, accurate cursor control and fully supports Multi-Touch gestures in iPadOS, making tasks like editing documents, navigating apps, and multitasking faster and more intuitive.
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Comfortable Laptop-Like Typing Experience: Equipped with a scissor-mechanism keyboard and 1 mm key travel, the Magic Keyboard provides a quiet, responsive, and comfortable typing experience suitable for long work or study sessions.
Apple Magic Keyboard for iPad Pro M4
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Premium Typing and Trackpad Experience: The Magic Keyboard for iPad Pro delivers a responsive, comfortable typing experience with an aluminum palm rest and precise scissor mechanism. The large trackpad supports haptic feedback, making it ideal for editing, navigating, and performing Multi-Touch gestures with ease.
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Functional and Convenient Design: Equipped with a 14-key function row, you’ll have quick access to essential controls like screen brightness, volume, and media playback. The built-in USB-C port also allows pass-through charging while keeping your iPad Pro's main port free.
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Adjustable Viewing with Floating Cantilever: Enjoy the perfect angle every time thanks to the floating cantilever design. It smoothly adjusts to multiple viewing angles, providing flexibility whether you're typing, watching, or drawing.
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Premium Typing and Trackpad Experience: The Magic Keyboard for iPad Pro delivers a responsive, comfortable typing experience with an aluminum palm rest and precise scissor mechanism. The large trackpad supports haptic feedback, making it ideal for editing, navigating, and performing Multi-Touch gestures with ease.
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Functional and Convenient Design: Equipped with a 14-key function row, you’ll have quick access to essential controls like screen brightness, volume, and media playback. The built-in USB-C port also allows pass-through charging while keeping your iPad Pro's main port free.
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Adjustable Viewing with Floating Cantilever: Enjoy the perfect angle every time thanks to the floating cantilever design. It smoothly adjusts to multiple viewing angles, providing flexibility whether you're typing, watching, or drawing.
Apple Magic Mouse
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Smooth and Precise Navigation: Magic Mouse features an optimized foot design that allows it to glide effortlessly across your desk surface, ensuring smooth and accurate tracking for a seamless user experience.
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Intuitive Multi-Touch Gestures: Its built-in Multi-Touch surface lets you swipe between web pages, scroll through documents, and perform other simple gestures with ease—making navigation feel natural and efficient.
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Long-Lasting Rechargeable Battery: Enjoy up to a month or more of usage on a single charge thanks to the powerful built-in rechargeable battery. Say goodbye to disposable batteries and frequent recharging.
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Smooth and Precise Navigation: Magic Mouse features an optimized foot design that allows it to glide effortlessly across your desk surface, ensuring smooth and accurate tracking for a seamless user experience.
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Intuitive Multi-Touch Gestures: Its built-in Multi-Touch surface lets you swipe between web pages, scroll through documents, and perform other simple gestures with ease—making navigation feel natural and efficient.
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Long-Lasting Rechargeable Battery: Enjoy up to a month or more of usage on a single charge thanks to the powerful built-in rechargeable battery. Say goodbye to disposable batteries and frequent recharging.
Apple Pencil Pro
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Intuitive Creative Control: The Apple Pencil Pro introduces features like squeeze and barrel roll, enabling users to interact with tools more naturally-almost like using traditional art instruments. Haptic feedback enhances the experience by adding a tactile dimension to every stroke.
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Smart Preview with Hover: With Apple Pencil hover, users can preview precisely where the tip will land on the iPad display. This adds greater precision and confidence while sketching, writing, or navigating complex designs.
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Seamless Tool Switching: A simple double-tap lets users switch between tools instantly-whether you're toggling between pen and eraser or moving from brush to color picker, the gesture keeps your creative flow uninterrupted.
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Intuitive Creative Control: The Apple Pencil Pro introduces features like squeeze and barrel roll, enabling users to interact with tools more naturally-almost like using traditional art instruments. Haptic feedback enhances the experience by adding a tactile dimension to every stroke.
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Smart Preview with Hover: With Apple Pencil hover, users can preview precisely where the tip will land on the iPad display. This adds greater precision and confidence while sketching, writing, or navigating complex designs.
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Seamless Tool Switching: A simple double-tap lets users switch between tools instantly-whether you're toggling between pen and eraser or moving from brush to color picker, the gesture keeps your creative flow uninterrupted.
Apple Pencil USB-C
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Versatile Functionality: Apple Pencil (USB-C) excels at a variety of tasks, including taking notes, sketching, marking up documents, journaling, and more-making it a powerful tool for both creatives and professionals.
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Natural Writing Experience: Apple Pencil (USB-C) delivers pixel‑perfect precision, low latency, and tilt sensitivity. So, it’s as natural to use as a pencil.
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Simple Charging and Pairing: The Apple Pencil (USB-C) charges and pairs via a USB-C Charge Cable, streamlining the connection and power-up process.
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Versatile Functionality: Apple Pencil (USB-C) excels at a variety of tasks, including taking notes, sketching, marking up documents, journaling, and more-making it a powerful tool for both creatives and professionals.
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Natural Writing Experience: Apple Pencil (USB-C) delivers pixel‑perfect precision, low latency, and tilt sensitivity. So, it’s as natural to use as a pencil.
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Simple Charging and Pairing: The Apple Pencil (USB-C) charges and pairs via a USB-C Charge Cable, streamlining the connection and power-up process.
Apple TV 4K 3rd Generation
- Blazing Performance with A15 Bionic: Experience exceptional performance with the A15 Bionic chip in Apple TV 4K. This powerful processor guarantees lightning-fast speed and seamless responsiveness, enabling smooth streaming, effortless app navigation, and a superior entertainment experience.
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Stunning Picture and Immersive Sound: With Apple TV 4K, FaceTime breaks free from small screens, allowing you to connect with loved ones on a larger display. Enjoy more immersive and engaging virtual gatherings, all from the comfort of your living room.
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FaceTime on the Big Screen: Take your virtual gatherings to the next level by using Apple TV 4K for FaceTime. Connect with loved ones on a large screen, making conversations more engaging and lifelike in the comfort of your home.
- Blazing Performance with A15 Bionic: Experience exceptional performance with the A15 Bionic chip in Apple TV 4K. This powerful processor guarantees lightning-fast speed and seamless responsiveness, enabling smooth streaming, effortless app navigation, and a superior entertainment experience.
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Stunning Picture and Immersive Sound: With Apple TV 4K, FaceTime breaks free from small screens, allowing you to connect with loved ones on a larger display. Enjoy more immersive and engaging virtual gatherings, all from the comfort of your living room.
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FaceTime on the Big Screen: Take your virtual gatherings to the next level by using Apple TV 4K for FaceTime. Connect with loved ones on a large screen, making conversations more engaging and lifelike in the comfort of your home.
Apple USB Power Adapter
- Charging Versatility: Use this USB-based power adapter to charge your iPhone, iPad, or iPod with Lightning connector at home, on the road, or when not connected to a computer. Simply connect the adapter directly to your device via the Lightning connector.
- Efficient and Compact Design: With its sleek and compact form, this power adapter delivers fast and efficient charging while maintaining reliability for everyday use. Its space-saving design makes it easy to carry and store, ensuring you always have a dependable charging solution at hand.
- Convenience on the Go: Designed for portability, this adapter makes charging hassle-free wherever you are. Whether you're commuting or on a trip, you can rely on its straightforward functionality to keep your devices powered without needing additional accessories.
- Charging Versatility: Use this USB-based power adapter to charge your iPhone, iPad, or iPod with Lightning connector at home, on the road, or when not connected to a computer. Simply connect the adapter directly to your device via the Lightning connector.
- Efficient and Compact Design: With its sleek and compact form, this power adapter delivers fast and efficient charging while maintaining reliability for everyday use. Its space-saving design makes it easy to carry and store, ensuring you always have a dependable charging solution at hand.
- Convenience on the Go: Designed for portability, this adapter makes charging hassle-free wherever you are. Whether you're commuting or on a trip, you can rely on its straightforward functionality to keep your devices powered without needing additional accessories.
Apple USB-C 60W Charge Cable (1m)
- Versatile Charging and Data Transfer: Ideal for charging, syncing, and transferring data between USB-C devices.
- Fast Charging Compatible: Works with USB-C power adapters (sold separately) for efficient, high-speed charging.
- Versatile Charging and Data Transfer: Ideal for charging, syncing, and transferring data between USB-C devices.
- Fast Charging Compatible: Works with USB-C power adapters (sold separately) for efficient, high-speed charging.
Apple USB-C EarPods
- Ergonomic and Comfortable Design: Unlike traditional, circular EarPods, this thoughtful design enhances comfort, making them suitable for a wider range of users compared to other earbud-style headphones.
- High-Quality Audio Performance: The speakers inside the EarPods are engineered to maximize sound output, delivering high-quality audio with deep, rich bass tones.
- Convenient Built-in Controls: The EarPods (USB-C) feature a built-in remote that allows users to adjust volume, control music and video playback, and answer or end calls effortlessly.
- Ergonomic and Comfortable Design: Unlike traditional, circular EarPods, this thoughtful design enhances comfort, making them suitable for a wider range of users compared to other earbud-style headphones.
- High-Quality Audio Performance: The speakers inside the EarPods are engineered to maximize sound output, delivering high-quality audio with deep, rich bass tones.
- Convenient Built-in Controls: The EarPods (USB-C) feature a built-in remote that allows users to adjust volume, control music and video playback, and answer or end calls effortlessly.
Apple USB-C to Lightning Cable (1m)
- Syncing and Charging with a Mac or iPad: Connect your iPhone, iPad, or iPod with a Lightning connector to a USB-C or Thunderbolt 3 (USB-C) enabled Mac to sync and charge your device. Alternatively, you can connect it to a USB-C enabled iPad for charging.
- Fast Charging with Apple Power Adapters: Apple offers a range of USB-C power adapters—18W, 20W, 29W, 30W, 61W, 87W, and 96W—that can be used to charge your iOS device efficiently.
- Syncing and Charging with a Mac or iPad: Connect your iPhone, iPad, or iPod with a Lightning connector to a USB-C or Thunderbolt 3 (USB-C) enabled Mac to sync and charge your device. Alternatively, you can connect it to a USB-C enabled iPad for charging.
- Fast Charging with Apple Power Adapters: Apple offers a range of USB-C power adapters—18W, 20W, 29W, 30W, 61W, 87W, and 96W—that can be used to charge your iOS device efficiently.
Apple Watch Series 11
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A Smarter Way to Watch Your Health: Gain deeper insights into your wellbeing with advanced features like the ECG app, Vitals app, and more. Apple Watch Series 11 gives you a clearer picture of your body, helping you make informed choices about your health every day.
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Revolutionary Hypertension Notifications: Series 11 introduces a groundbreaking feature that can notify you of chronic high blood pressure — one of the leading risk factors for heart disease and stroke. Stay informed and proactive, even when symptoms go unnoticed.
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Personalized Fitness Intelligence: Train smarter with Apple Intelligence–powered features like Workout Buddy, which delivers real-time, AI-generated motivation based on your progress. Together with Custom Workouts, Heart Rate Zones, and Workout media, it keeps you engaged and driven to reach your goals.
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A Smarter Way to Watch Your Health: Gain deeper insights into your wellbeing with advanced features like the ECG app, Vitals app, and more. Apple Watch Series 11 gives you a clearer picture of your body, helping you make informed choices about your health every day.
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Revolutionary Hypertension Notifications: Series 11 introduces a groundbreaking feature that can notify you of chronic high blood pressure — one of the leading risk factors for heart disease and stroke. Stay informed and proactive, even when symptoms go unnoticed.
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Personalized Fitness Intelligence: Train smarter with Apple Intelligence–powered features like Workout Buddy, which delivers real-time, AI-generated motivation based on your progress. Together with Custom Workouts, Heart Rate Zones, and Workout media, it keeps you engaged and driven to reach your goals.
Apple Watch Series SE 3
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Stay One Beat Ahead: Get meaningful insights about your health with Apple Watch SE 3. The new wrist temperature sensor offers deeper insights through the Vitals app and retrospective ovulation estimates in the Cycle Tracking app. You’ll also get daily sleep scores and possible sleep apnea notifications — helping you stay in tune with your body.
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Make Every Move Count: From running and cycling to tennis and tai chi, Apple Watch SE 3 tracks all your favorite workouts with precision. Real-time metrics and personalized fitness encouragement keep you motivated and on track toward your goals.
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A Wristful of Wonderful: Powered by the S10 chip — the same powerhouse found in Apple Watch Series 11 and Ultra 3 — SE 3 brings incredible performance and all-new features. The Always-On display keeps your important info visible at a glance, while intuitive gestures like double tap and wrist flick make control effortless, even when your hands are full.
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Stay One Beat Ahead: Get meaningful insights about your health with Apple Watch SE 3. The new wrist temperature sensor offers deeper insights through the Vitals app and retrospective ovulation estimates in the Cycle Tracking app. You’ll also get daily sleep scores and possible sleep apnea notifications — helping you stay in tune with your body.
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Make Every Move Count: From running and cycling to tennis and tai chi, Apple Watch SE 3 tracks all your favorite workouts with precision. Real-time metrics and personalized fitness encouragement keep you motivated and on track toward your goals.
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A Wristful of Wonderful: Powered by the S10 chip — the same powerhouse found in Apple Watch Series 11 and Ultra 3 — SE 3 brings incredible performance and all-new features. The Always-On display keeps your important info visible at a glance, while intuitive gestures like double tap and wrist flick make control effortless, even when your hands are full.
Apple Watch Ultra 3
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Stay Connected Anywhere: With new built-in satellite communications, you can stay connected and safe even when off the grid — perfect for adventurers, athletes, and explorers.
- Your Ultimate Running Companion: Designed for serious athletes, it offers advanced metrics, training load tracking, and the best GPS in any sports watch — helping you analyze, improve, and outperform.
- Brilliant, Expansive Display: The largest and most advanced Apple Watch display emits more light at wider angles, making it even brighter and easier to read under any conditions.
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Stay Connected Anywhere: With new built-in satellite communications, you can stay connected and safe even when off the grid — perfect for adventurers, athletes, and explorers.
- Your Ultimate Running Companion: Designed for serious athletes, it offers advanced metrics, training load tracking, and the best GPS in any sports watch — helping you analyze, improve, and outperform.
- Brilliant, Expansive Display: The largest and most advanced Apple Watch display emits more light at wider angles, making it even brighter and easier to read under any conditions.
iPhone 16
- New Camera System: The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
- A18 Chip: Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.
- Longer Battery Life: iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge, and rock on — and on.
- New Camera System: The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
- A18 Chip: Meet A18, custom-built for Apple Intelligence — and so much more. It jumps two generations ahead of the A16 Bionic chip in iPhone 15. And it powers next-level camera features like Photographic Styles and Camera Control. All with exceptional power efficiency to extend battery life.
- Longer Battery Life: iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge, and rock on — and on.
iPhone 17
- Refined, Durable Design: Crafted with contoured edges, thinner borders, and Ceramic Shield 2 for the front, iPhone 17 combines elegance with long-lasting durability in a sleek 6.3-inch profile. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
- Brilliant Super Retina XDR Display: Enjoy immersive visuals with a brighter, sharper screen featuring ProMotion technology and an adaptive 120Hz refresh rate for smooth scrolling, gaming, and video playback.
- Advanced Camera System: Capture every detail with a 48MP Fusion Main camera (with 2x telephoto), plus a 48MP Fusion Ultra Wide camera offering 4x the resolution of iPhone 16. The 18MP Center Stage front camera ensures stunning selfies and smarter video calls.
- Refined, Durable Design: Crafted with contoured edges, thinner borders, and Ceramic Shield 2 for the front, iPhone 17 combines elegance with long-lasting durability in a sleek 6.3-inch profile. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.
- Brilliant Super Retina XDR Display: Enjoy immersive visuals with a brighter, sharper screen featuring ProMotion technology and an adaptive 120Hz refresh rate for smooth scrolling, gaming, and video playback.
- Advanced Camera System: Capture every detail with a 48MP Fusion Main camera (with 2x telephoto), plus a 48MP Fusion Ultra Wide camera offering 4x the resolution of iPhone 16. The 18MP Center Stage front camera ensures stunning selfies and smarter video calls.
iPhone 17 Pro
- Revolutionary Unibody Enclosure: Forged from high-strength aluminum, the new unibody design boosts durability, optimizes cooling, and allows for a larger battery while maintaining a sleek premium finish.
- Longest iPhone Telephoto Yet: With a next-gen tetraprism lens and a 56% larger sensor, enjoy up to 8x optical-quality zoom and a total range of 16x — the farthest reach ever on an iPhone camera system.
- All 48MP Rear Cameras + 18MP Front Camera: Capture every detail with three advanced 48MP lenses and the new 18MP Center Stage front camera that intelligently adjusts field of view for perfect group shots and selfies.
- Revolutionary Unibody Enclosure: Forged from high-strength aluminum, the new unibody design boosts durability, optimizes cooling, and allows for a larger battery while maintaining a sleek premium finish.
- Longest iPhone Telephoto Yet: With a next-gen tetraprism lens and a 56% larger sensor, enjoy up to 8x optical-quality zoom and a total range of 16x — the farthest reach ever on an iPhone camera system.
- All 48MP Rear Cameras + 18MP Front Camera: Capture every detail with three advanced 48MP lenses and the new 18MP Center Stage front camera that intelligently adjusts field of view for perfect group shots and selfies.
iPhone 17 Pro Max
- Revolutionary Unibody Enclosure: Forged from high-strength aluminum, the new unibody design boosts durability, optimizes cooling, and allows for a larger battery while maintaining a sleek premium finish.
- Longest iPhone Telephoto Yet: With a next-gen tetraprism lens and a 56% larger sensor, enjoy up to 8x optical-quality zoom and a total range of 16x — the farthest reach ever on an iPhone camera system.
- All 48MP Rear Cameras + 18MP Front Camera: Capture every detail with three advanced 48MP lenses and the new 18MP Center Stage front camera that intelligently adjusts field of view for perfect group shots and selfies.
- Revolutionary Unibody Enclosure: Forged from high-strength aluminum, the new unibody design boosts durability, optimizes cooling, and allows for a larger battery while maintaining a sleek premium finish.
- Longest iPhone Telephoto Yet: With a next-gen tetraprism lens and a 56% larger sensor, enjoy up to 8x optical-quality zoom and a total range of 16x — the farthest reach ever on an iPhone camera system.
- All 48MP Rear Cameras + 18MP Front Camera: Capture every detail with three advanced 48MP lenses and the new 18MP Center Stage front camera that intelligently adjusts field of view for perfect group shots and selfies.
iPhone Air
- Thinnest iPhone Ever: Measuring just 5.6 mm and weighing only 165 grams, iPhone Air redefines portability while still delivering a large 6.5-inch immersive display and the powerful A19 Pro chip.
- Next-Generation Cameras: The all-new system includes an 18MP Center Stage front camera with flexible framing that expands automatically for group selfies, plus advanced rear cameras for portraits, landscapes, and pro-level video.
- A19 Pro + C1X Modem: Experience the fastest CPU in any smartphone and Apple’s most advanced GPU, with built-in Neural Accelerators for AI-driven workflows. The C1X modem ensures hyperspeed connectivity with unmatched power efficiency.
- Thinnest iPhone Ever: Measuring just 5.6 mm and weighing only 165 grams, iPhone Air redefines portability while still delivering a large 6.5-inch immersive display and the powerful A19 Pro chip.
- Next-Generation Cameras: The all-new system includes an 18MP Center Stage front camera with flexible framing that expands automatically for group selfies, plus advanced rear cameras for portraits, landscapes, and pro-level video.
- A19 Pro + C1X Modem: Experience the fastest CPU in any smartphone and Apple’s most advanced GPU, with built-in Neural Accelerators for AI-driven workflows. The C1X modem ensures hyperspeed connectivity with unmatched power efficiency.
Whoop 5.0 SuperKnit Bands
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Timeless and Versatile Design: The 5.0 SuperKnit Bands feature a sleek, modern look that complements any outfit — perfect for everyday wear, workouts, or casual outings.
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Signature Comfort and Durability: Crafted from our signature SuperKnit material, these bands offer a soft yet durable feel, ensuring long-lasting comfort and style wherever your day takes you.
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Easy Care: Keep your band fresh by hand washing with gentle soap in cold water, then air dry for best results.
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Timeless and Versatile Design: The 5.0 SuperKnit Bands feature a sleek, modern look that complements any outfit — perfect for everyday wear, workouts, or casual outings.
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Signature Comfort and Durability: Crafted from our signature SuperKnit material, these bands offer a soft yet durable feel, ensuring long-lasting comfort and style wherever your day takes you.
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Easy Care: Keep your band fresh by hand washing with gentle soap in cold water, then air dry for best results.